Facebook Ads 20 Text Rule
Facebook is concerned with making sure that all ads meet high-quality standards and as the worlds largest social network its understandable. Facebook knows that the best performing ads include images with little to no text which is why they created the 20 rule.
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Facebook ads 20 text rule. For a complete guide to creating Facebook ads check out our article here. Facebook has a 20 text rule for images appearing in ads and it can be difficult to evaluate just by looking at the image. Facebook is getting rid of less than 20 percent text on ads guideline and will no longer penalize ads with a higher amount of image text in auctions and delivery.
Especially prior to the multiple ad. This rule concerns ads that are placed on the Facebook news feed. Step 1 Upload an image from your computer 1 MB max size Step 2 Select all the squares that contain text.
Facebook 20 Text Rule. The 20 rule of Facebook Ads If you want to reach and attract potential customers on Facebook you need to create ads that can blend perfectly with the rest of the content in customers newsfeed. Image 20 text rule If your text exceed 20 you will receive a warning from Facebook saying that your image has more than 20 text in it including slogan and logo.
However it gets tricky when products are involved. Because Facebook knows that ads perform best with little to no text it implemented the 20 rule. With the help of a tool users were able to see how much of the space they could take up with text.
If your image contains more than 20 text you will receive reduced delivery according to the official Facebook ad specificationsNote that Facebook ignores the text in the body copy of your ad when it does is 20 calculation. This means focusing on simple high-quality images short messages and minimal text. Facebook has always made a big issue of text in images.
The content of the text on the image still needs to comply with Facebook ad policies but it can be more than 20 percent in ads. The image text in adverts is any text that is there on the ad creative or image. The Facebook 20 Text Rule.
The Facebook Ads 20 text rule. This was enforced by Facebook and managed by advertisers using a grid tool. Facebook Grid Image Checker Tool.
In very general rules any image used as a Facebook ad may not contain more than 20 text. If an ad image consisted of more than 20-percent text the ad would be rejected. This rule states that in order to run an image-based ad your image s must have less than 20 text per image.
What counts as Text in Facebook Ads. This rule applies to all image-based ads shown on both Facebook and Instagram including single image ads carousel ads and video ads. When Facebook first announced the introduction of the 20 rule it explained that Facebook advertisers were allowed to cover their ads images with no more than 20 text.
This rule states that in order to run an image-based ad on Facebook your images must contain less than 20 text. The change has gradually begun rolling out. Thus the purpose of the 20 text rule was to reduce any unnecessary noise in the feed.
To adhere to guidelines those who paid for reach on the platform were forced to use a Facebook tool that divided ad images with a 25-rectangle grid its since been replaced with a different tool but more on that later. New Free Google Keyword Research Tool. The 20 Rule Historically The purpose of the rule originally was to reduce the noisiness in a Facebook News Feed.
Above all these rules for Facebook ads lies the 20 text rule. Facebook Quietly Scraps Rule That Limited Text in Ad Images to 20 It began notifying advertisers of the change earlier this month Facebook had a. The Old 20-Percent Rule For a few years now Facebook has enforced a rule to limit the amount of text in ads.
This new update apparently removes any reach restriction for this meaning that ads with more than 20 text in the main image will be displayed as normal and will reach the same amount of people as any other Facebook ad. As you can see in the official explanation Facebook still maintains that ad images with less than 20 text perform better and recommends that advertisers keep your text. For example if a product normally includes text in the packaging such as the Pepsi can below then that text.
The old Facebook 20 text rule Until recently Facebook advertisers could cover their ad images with no more than 20 text. The rule was in place to enhance the user experience as Facebook has always preferred adverts with less text.
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